Spot & Shop — Visual Search Analytics

The feature

Spot & Shop lets customers take or upload a photo of a product and find matching items in Bol’s catalogue, for the things people see in everyday life but can’t easily describe in words. It is available in the Bol app in the Netherlands and Belgium.

What I did

I designed and built the analytical pipelines, metrics and dashboards behind Bol’s visual search, giving product teams clear insight into how the feature performs and how it is adopted.

Why it matters

Bol expects a growing share of searches to start from Spot & Shop. Clear measurement is what lets the team see where it works, such as daily care, perfume and health, and where to take it next.

At a glance

• Analytical pipelines for a new search entry point.
• Metrics for performance and adoption.
• Dashboards for the product teams who own the feature.