From the whiteboard
to production.
I’m Jonathon Porter, an Australian founder and solution architect in Amsterdam. I build data products and platforms end to end, for clients like Bol, Wilson Security and VI Company, and for ventures of my own.
Trusted by teams at
- Bol
- Wilson Security
- Wilson Parking
- VI Company
- Colbrow Group
- St Johns
Selected work
Things I’ve shaped, shipped
and am building.
Showing 8 projects.

FolioFlow — Custodian Data Integrator
Conceived, branded and architected a new data product for wealth management, then took it from proof of concept to production.
Concept · Brand · Solution architecture · Delivery lead
FieldTie
Voice-first reporting for field teams. Staff talk through a shift; FieldTie writes the report, asks what’s missing and sends it on.
Founder · Product & strategy
DensOps Parking
Every car park has a catchment. DensOps maps the businesses around each site, ranks them by fit with your current customers and finds the decision-makers.
Founder · Product · Design · Build
Spot & Shop — Visual Search Analytics
Bol’s AI visual search: snap or upload a photo and find it in the catalogue. I designed and built the pipelines, metrics and dashboards that show how it performs and gets adopted.
Data architecture · Analytics · Delivery
DCLR — Data Centre Location Research
Location intelligence before you commit. DCLR screens power, fibre, water, planning and risk to find the data-centre sites worth a closer look.
Founder · Product · Data
Telha
Controlled internal investigations. Telha keeps company memory sealed inside your own environment and opens a scoped, audit-logged case only under an approved mandate.
Founder · Product · Architecture
DASH — Wilson Security
The self-service portal for all Wilson Security reports and insights. An award-winning, customer-facing analytics platform giving clients secure access to live operational reporting.
Product · Data platform · Delivery
WhereisMy.nl
Lost something in the Netherlands? A map of found items, starting with the thing everyone in Amsterdam loses: their bike.
Founder · Design · BuildHow I work
I don’t advise from the sidelines.
I embed, lead and build.
As a founding lead, embedded partner or build-to-handover team.
- 01
Discover
Understand the market, the users and the reality of the data.
- 02
Define
Shape the product, the architecture and how success is measured.
- 03
Build
Hands-on delivery. Production systems, not slideware.
- 04
Enable
Scale it, hand it over, or stay on as fractional leadership.
Client work is delivered through
analysisly.
A founder-led data product studio. We build data products businesses can sell, scale and trust.
Visit analysisly.ioNew data products, 0 → 1
- Market & opportunity research
- Product definition & validation
- Data & system architecture
- Proof of concept to production
Customer-facing analytics
- Secure, scalable reporting
- Embedded analytics & live dashboards
- External access & permissions
- Award-winning product UX
Data foundations & insight
- Pipelines & semantic layers
- Metrics & experimentation
- AI-assisted analytics workflows
- Messy data into decisions
About
Founder by instinct.
Builder by doing.
I’m Jono. For more than a decade I’ve designed, built and delivered technology, from enterprise data platforms to products of my own.
Through Analysisly I lead data products for teams like Bol, Wilson Security and VI Company. These days most of my energy goes into FieldTie: making work simpler for the people on the ground.
- Based
- Amsterdam, NL
- From
- Australia
- Now
- Building FieldTie
- Studio
- Analysisly
Next conversation
Got a problem worth
building for?
A new data product, a platform that needs to ship, or a venture worth starting.